Proximity Typography Exercise

August 24, 2004 - 7:32 pm
Design

Here is an image of the type exercise I wrote about in my previous blog:

I used only proximity to establish hierarchy in the content (all of the type is the same size). One could also argue that I used different capitalization states. The relationship between space and form in this piece is also based on the Golden Section, but I can’t remember precisely how, nor would I like to reveal the “secret.” It’s still very arbitrary though, I assure you.

Here is a PDF if you’d like a closer look.

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  1. Anonymous said,

    August 25, 2004 @ 2:01 am

    I wouldn’t have believed it if I didn’see it. Why Mitchum though? Don’t they use that stuff to take old paint off of cars?

  2. Tom Nemitz said,

    August 25, 2004 @ 4:51 pm

    Why Mitchum? Because its so effective you could skip a day, that’s why!

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