OMFG I Wrote a Book!
Design for Hackers: Reverse-Engineering Beauty (Wiley & Sons, September 2011) will help you see like a designer does.
Sign up for updates now »Here is an image of the type exercise I wrote about in my previous blog:
I used only proximity to establish hierarchy in the content (all of the type is the same size). One could also argue that I used different capitalization states. The relationship between space and form in this piece is also based on the Golden Section, but I can’t remember precisely how, nor would I like to reveal the “secret.” It’s still very arbitrary though, I assure you.
Here is a PDF if you’d like a closer look.
Anonymous said,
August 25, 2004 @ 2:01 am
I wouldn’t have believed it if I didn’see it. Why Mitchum though? Don’t they use that stuff to take old paint off of cars?
Tom Nemitz said,
August 25, 2004 @ 4:51 pm
Why Mitchum? Because its so effective you could skip a day, that’s why!
Design for Hackers (the book) is here! said,
September 14, 2011 @ 10:17 am
[...] vast library. I read Chappell, Tschichold, more Tschichold, and of course Bringhurst. I conducted experiments in typography, color, and geometry, repeatedly rearranging the words from a bottle of deodorant. I [...]