What it is – I DO here

That is definitely not my coffee.

First, just what it is that I do probably needs some explanation. I’m President and Owner of Kadavy, Inc., which is an S-Corporation that houses my web design consulting services, as well as media properties, such as kadavy.net, Flatmate Meetup, and my share of nom.ms. The ultimate path of this company is not to be a web design consultancy, but I do enjoy that part of the business. Over this past year, Kadavy, Inc.’s revenues have been almost entirely from the web design consultancy, but I project that to change drastically over the next few years.

I choose my web design clients very carefully. My specialty is working with startups because that’s what I get connected with most through my network – and they tend to have progressive work styles. Thus, oDesk Corporation is one of my best clients. I prefer clients who are well-versed at communicating remotely, and are good at collaborating on written thought processes through collaborative documents such as Google Documents, or text-based communication such as Instant Messenger.

I find most meetings to be unproductive. I am many times more effective when I’m able to think independently in an environment that is within my control, than when trying to labor through a thought process with other people on the fly. I find that meetings and discussions have their place when it comes to exploration, but that really making decisions happens more effectively when all of the stakeholders get a chance to process all of the influencing factors and make an informed decision – or better yet, just respect one another’s roles and powers of judgement. This is of course the exception rather than the rule, but I manage to find clients who work this way once in awhile. Those clients, I cherish.

Kadavy, Inc. HQ

I work at home, by myself. I have a small one-bedroom apartment (plus sunroom) in the Lincoln Park neighborhood of Chicago. I use the tiny sunroom as my bedroom. The bed barely fits in this room, and that’s fine with me. It gets a little chilly, but I have a heated mattress pad. I use what is supposed to be the bedroom as my office so I have more space for working. I used to rent an office space with some friends who have their own consulting businesses. It was valuable early on when I needed the mentoring, but the utility eventually wore off, and it got expensive.

I have an IKEA Jerker desk and Aeron chair because together, they can be adjusted to an ergonomic setup for me. My MacBook Pro sits on a laptop stand – again for ergonomics. I mouse with my left hand (more on that later), and use my Wacom Tablet with my right hand. When I’m at my home office, I hook up my laptop to a 20″ Dell Monitor. I bought the desk, chair, and monitor used on Craigslist, mostly using notifications.

I thought that working at home alone would get to me mentally, but it hasn’t yet. It makes it all the better and more motivating to get me out of the house once in awhile, and since socializing is part of my business model (more on that later), that is a good thing.

Starting the day

On a typical morning, my alarm is set on my iPhone timer for 8:18am (setting my alarm for an unusual time is more than a decade old tradition for me). I hit the snooze bar numerous times, and try to really make it out of bed before 10am. In a perfect world, I would meditate first thing in the morning and do some yoga; but I’m unfortunately not quite that disciplined. So, most days, I immediately go into my office and do some work for an hour or so.

The work I’ll do depends upon what I have going on. If I’m in the middle of a billable project, I’ll try to hit that for a bit before I check any e-mail at all. More often, I’ll process e-mail first thing. I immediately archive as many e-mails as I can, and mark as unread the ones that are actionable that it isn’t appropriate to get to at that moment. I loosely subscribe to the Inbox Zero system, and at any given moment, I’m unlikely to have more than 7 e-mails in my inbox. I use Mail.app much more than the web version of Gmail. As great as it is, I don’t get how people can live in the web version of Gmail. Mail is so much more nimble for searching and managing e-mails with keyboard shortcuts for me.

If it hasn’t been determined for me already, I’ll try to get a clear picture of what the day holds for me and write it down on an index card, or write it up in VooDooPad. I practically live in VooDooPad. I’ve heard good things about Evernote, but haven’t gotten around to checking it out because VooDooPad works so well for me. I have a separate document for every project, and every property within Kadavy, Inc. I use it for brainstorming, record keeping, and project management. I find loose text to be the most agreeable format with which to plan, and I can fortunately get away with it since I usually work pretty independently. Even when I work on collaborative documents, I write in VooDooPad first. I often do the same for e-mails. This blog post was drafted in VooDooPad.

Once I have a good idea of what the day has in store for me, I’ll start eating some breakfast. By this time, my AntiRSI has probably already kicked in. It’s a program that monitors my computer usage to remind me to take breaks. I’ve been in some employment situations where I didn’t have the opportunity to take breaks, and I paid the price with RSI bad enough that I now mouse with my left hand. That’s cleared up since I started being more disciplined with taking breaks, but I don’t want to be in that situation again. As an added benefit, the program usually reminds me to take breaks just as my temples start to tense up, and I’m not thinking as clearly anyway.

Kadavy, Inc. is what it eats

Eating right is very important to my business since I’m the only employee. It has a huge effect on my mood, my ability to focus mentally, and since the Kadavy, Inc. health insurance plan sucks, that’s extra incentive. I’ll usually have some granola, some plain yogurt (or rice drink), and some fresh fruit for breakfast. Additionally, I’ll have some whey protein shake (by far the most processed thing that I eat), some Omega-3 pills, and Dr. Weil multivitamins.

Overall, I have pretty unusual eating habits. I discovered a few years ago that I’m better off without wheat, and that really opened up my eyes to the connection between what I eat and how I think and feel. So, I don’t eat bread, I only eat gluten-free pasta. I go easy on the meat and dairy, but have determined that it’s pretty tough to have a balanced diet without at least a little of both of those. I eat almost no processed or sugary foods. I quit drinking soda over a dozen years ago. I don’t drink coffee (I’m too sensitive to caffeine, and “just don’t want to get involved”). I don’t drink juice (too much sugar). I pretty much just drink tons of water, and quite a bit of tea. I have been on a big Chamomile tea kick because I tend to have quite a bit of energy, and it makes me more calm and focused. I’m interested to try this gyokuro tea that Jason Fried has written about because it has an amino acid that synergizes with caffeine to increase focus.

So what do I eat? I try to buy as much as I can from the Farmer’s Market that I live nearby. The food tastes amazing, you can really feel the better nutrition, and I like knowing where my food is coming from, and where my money is going. I also occassionally order nuts such as raw unsalted almonds or cashews, in bulk, from nutsonline.com. When I cook at home, I eat lots of vegetables and brown rice or quinoa. When I eat out, it’s lots of Thai, or Mexican (tacos, since they are corn, rather than flour, tortillas).

Back to work

After (or while) I’m eating breakfast, I’ll do a little more work. I’ll act on what e-mails I can, or if I’m not super busy, I’ll check out what’s up on Twitter. I really love Twitter, and when I get a chance, I actively seek out people whom I can help on there, because I certainly get lots of help from the Twitter ecosystem.

My favorite work is pouring over Analytics, analyzing CrazyEgg clicks, or running and analyzing Google Website Optimizer tests. I also love messing around in Google’s Keyword tool, where I often find keywords that I can use to improve the traffic numbers on my web properties, or to get ideas for new content that I can compete on. I have to be careful with myself on this, because it’s very easily to burn hours on this that don’t wind up being effective. I try to keep myself in check, making sure that I progress towards decisions that will make a real difference for my business.

Thanks to Jelly - I don't have much of a bald spot.

Play and exploration are a huge part of my business model. There are such huge changes afoot in the way we do everything, that you’ll surely get left behind if you are too goal-oriented and don’t exercise your creativity and invite serendipity into your business. A critical component of this exploration is socializing. On most Mondays and Wednesdays, I head to a nearby cafe called Noble Tree to casually cowork (or “mowork” as I stubbornly call it) with a group called Jelly. We have several regulars, and a pretty steady stream of newcomers. Every time I go, I have some sort of “ah-ha” moment from a conversation I have with someone there. There are a bunch of entrepreneurs that come and we really help each other out. It’s almost as if we have equity in each other’s companies simply by virtue of being in the same community. I’ve made more authentic and rewarding business relationships through Jelly and other informal social interactions than I could ever have in an office, where relationships are tainted by false incentives.

I’ve melded this socializing component with continuing education in a group called DIYMBA. We initially formed as a group to read (real) business books, and discuss them; but soon realized we shared good resources in the contacts that we had. So, once a month, we gather for brunch and have a different business person join us. It’s very casual. We pick their brains, then we discuss our challenges with our own businesses. The best part of the group is that we’ve limited the number of members, so we’re comfortable discussing stuff that we wouldn’t be as comfortable discussing if the group changed month to month.

I can’t stress enough how important social capital is to me and my business. It sounds silly to talk about it that way, as if I was saying the word “networking” (a word I can’t stand). I really get a rush out of talking to people who have made a sustainable living out of their passions, interests, and experiences – or who at least have the courage to try. I can actually feel the blood in my veins pump harder just when I think about it. I’ve seen lots of people grow and become successful in this way, and it excites me to no end to imagine how many more of my friends will have done so in 5 or 10 years. Social capital takes a long time to appreciate; but when it does, it’s explosive.

Play and exploration also includes obeying my curiousity in endeavors that don’t have any clear immediate purpose. As Steve Jobs says “you can’t connect the dots moving forward,” and I heed this wisdom, because kadavy.net started on what seems like a whim, and has brought me more enjoyment and success than I anticipated. Lately, I’ve felt very compelled to create video content on my YouTube channel. In pursuit of my impulses – which has incidentally improved the quality of this content – I’ve taken improv classes, script writing classes, and acting classes. It seems like most video bloggers are more likely to spend $1000 on a great video camera, rather than on an acting class; and I think this is a mistake. I challenge myself in my video content to produce it with the simplest tools possible (iSight and iMovie). I’ll upgrade if and when someone gives a shit – which, at about 50 channel subscribers, is not currently the case. If I can’t produce content compelling enough for this to happen, then I can’t justify the upgrade.

Into the night

Some nights, I am abducted by UFOs

Whether it’s a day I go to Jelly or not, I continue to work until I go to bed. Now, I don’t mean non-stop: usually, I’ll have dinner with a friend, and we’ll discuss our work, or I’ll have a class. If I am not working or doing one of those things, I may take a break to cook, or to play my guitar (I’ve been writing some music – another exploratory endeavor); but I’ll usually continue working afterward. If I feel like I need some relaxation and am doing work that’s compatible with it, I’ll put 30 Rock or The Office on Hulu while I work. I listen to different music for different moods, but nothing beats soft lighting and Ryan Adams’s “Gold” for a late-night work session. Occasionally, I’ll read some fiction before I go to sleep, which is usually around 2 or 3am. I really prefer biographical fiction because real experiences are more interesting to me. I’ve enjoyed David Sedaris, Dave Eggers…other authors who aren’t also named David.

I do all of the work for my business. If there is something very technical – like writing a web app from scratch – that I can’t handle, I may hire someone out; but other than that I do everything. Client relations, design, coding, bookkeeping, SEO, writing, tweeting. I’ve tried outsourcing for some small tasks before, but I couldn’t justify it. If money is pouring in and I’m swamped, then I’ll definitely be hiring help. Such is not currently the case. I do hire a CPA to help with my taxes, though.

My work style goes through some intense seasonal changes. The social component of my work is stronger in the summer, and in the coldest and darkest winter months, I’ll usually get really intensely involved in learning new things. I lived in and around San Francisco for three years, and while it was a tremendous period of growth for me, I really missed the inclimate weather, which I have to thank for the majority of any technical skill or knowledge I have. Growing up, going to school, and working in the midwest before SF, I was very productive in the winters. It feels strange to admit, but there’s also something I get out of feeling like I have to survive something – like I have something to fight against. Because that’s the reality of it when you’re in the early stages of entrepreneurship. It’s as if California has too much optimism for me at this point. Not enough reality.

Along with eating well, getting exercise is also important to my work. It’s as much for my mind as it is for my body. When the weather is nice, I get a good deal of exercise from riding my bike around town. I know it’s dangerous, but transportation in America is just absurd enough to make it worth it for me; and I gravitate toward an integrated lifestyle (transportation & exercise at the same time = good). I try to get to Yoga class once a week, which does incredible things for my mood and mental clarity – I really should go more often. If I haven’t managed to do either of the aforementioned, I’ll go jogging. I set my iPhone timer for 15 minutes, use the timer to keep my heart rate in the right range, and when the timer goes off, I set it again, and start jogging back home.

Your write

Writing is my most important activity, which is ironic to me, because my whole career started with wanting to get paid to draw for a living – and I had no interest whatsoever in writing. Writing allows me to express my thoughts and ideas, yet at the same time, acts as a compass because of the rapid feedback that the internet provides. I write about a thought or solution, and if my Analytics, blog comments, and Twitter replies tell me so, I’ll consider digging deeper on that topic. It’s as much a medium of discovery and self-definition as it is of expression.

Even if I am designing something, I can hardly bring myself to do so without writing a great deal about the project first. I need to know the business objectives, brainstorm approaches, collect competitive data, before I design anything. I do this for internal Kadavy, Inc. projects as much as I do for client work.

I also write just to organize my own thoughts and feelings. The medium that I use depends greatly on the nature of the writing. Cursive writing in a Moleskine for more personal writing – or for critical thinking away from the computer, VooDooPad for more business-oriented writing, VooDooPad again for spewing random thoughts that aren’t likely to see the light of day. I also have a whiteboard I made out of tileboard in my office for when my thoughts call for sketching to accompany my writing. I find that using larger muscles in my body to write and draw alters the way I think about an approach.

So, that is the way I work, which could probably also be entitled “the way I live,” but as you can see, there isn’t a huge difference. Somehow this reached over 3,000 words, so if you read all the way to here, you get a cookie.

Photo of Kadavy, Inc. at a cafe is from a Chicago Tribune article on Foursquare, as syndicated by Lakeland, FL’s Ledger.

Photo of Kadavy, Inc. being abducted by a UFO is by Ryan Halvorsen.

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I already have a couple of amazing panelists in mind:

David Weekly: Had a number of small ventures before building PBwiki (now PBworks), which “had more attention in two weeks than [his] year-and-a-half old project.” More on that in a presentation by him.

Paul Bragiel: Founded Meetro, a location-based IM client. Then, shut it down and took the lessons learned, and the same team, to then build Lefora.com – a hosted forum solution.

Please provide your input in the comments section of the panel picker. Who else is an expert on fucking up?

When you’re done voting, tweet this:

Find out “How to Fuck Up Properly” in @kadavy’s SXSW panel. Vote for it here: http://tr.im/wMDL

Other Panels of Interest

Online workteam building and management platform, oDesk is heading up an interesting panel on remote-work best practices, called Kill Your Cubicle.

Online dating tips expert Russ Ruggles plans to explain his theories in a presentation called How to Get a Date Online.

Go vote! Thanks for your support!

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It all started with a Blogger account (I’ve since migrated platforms twice). I still get a kick out of reading the first blog post:

Okay, I’m finally trying out this blog thing. I don’t really have any particular intentions for this blog, except to ramble (and perhaps inform) about design, web design and the like. I looked around and saw some very impressive blogs all organized into categories and I was pretty intimidated…only to find out blogger.com seems to make all of that pretty easy. I’m glad I decided to just jump into it. I have a tendancy (sic), when I’m learning something new, to try to take in every detail of something before I attempt it. The result is a sort of paralysis. So, since I don’t know much about blogging yet, and it seems there is a decent amount to know, I’m just going to barf this out and clean it up later.

My favorite part is where I say “I’m just going to barf this out.” It’s amazing how a tiny little snowflake of an impulse can snowball into something greater. When I started this blog, so many people in my life were downright confused as to why I would put my precious evenings, weekends, and even an entire week of vacation time, into doing essentially the same thing I did for a living (I’m not sure if that sounds strange to people – but if it does: keep in mind, I grew up in Nebraska, which I connect to the fact that almost nobody surrounding me had genuine interests or passions that they actively pursued). I had no explanation for them – nor for myself – other than that I couldn’t think of not wanting to do this. I felt a sensation not unlike hunger in the pit of my stomach, and restless urgency in the first knuckles of my fingers.

But it’s those things for which you can stay up until 4am – those things that make you get out of bed in the middle of the night because you can’t get them out of your head – that are most worth pursuing. Having this blog provided a place where I could do things my way. Whenever I may have been coerced throughout the work day to cut corners and sacrifice quality – or to not take risks – to not let things be fun, there was always the blog. Through this blog, not only did I hone professional skills that enabled me to escape the cornfields of Nebraska to work in the richest entrepreneurial environment in the world, I was also able to unlock an undiscovered passion for writing, for sharing knowledge, and – in turn – helping others.

I’m still hungry and restless; but to me this is much more than just a blog. It serves as a reminder that you can’t connect the dots moving forward. You have to have a mound of clay (or barf) before you can make a sculpture people. Barf it out!

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So, to all of you kadavy.net subscribers (I love you, BTW): yeah, sorry for not telling you sooner, but you probably already know if you’re following me on Twitter. No, sorry (or don’t worry – depending on how you look at it), I won’t be updating you here every time a new episode comes out. Please subscribe to my YouTube channel, where you’ll see the show, as well as a few bonus videos here and there.

From any given episode of 8 Things This Week, you can expect to get a cool tip or two, some random observations from my week, and an amusing song; and hopefully a laugh or two. Please pass it on to your friends, let me know what you like, let me know what sucks, and let me know if you want me to just stop altogether.

The first two episodes are below:

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Here’s some general instructions:

• Make/find your beard design. Draw a picture on my face with skitch. Or just find an nice beard pic on the web. Just have some visual representation you can link to.
• Submit your design. Twitter an @reply to @kadavy, and add the hashtag #kadavy30
• Tune in to see what designs win.

Also, you can use this template, designed by Arlo:

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Facebook disabled my account, and didn’t tell me why. The other day, as I was trying to comment on a Lifehacker thread using their super-cool Facebook Connect integration, I received this message:

HUH?! Disabled? How could my account be disabled? How could they take away from me my main means of communicating with my friends back in San Francisco, and everywhere else? Now I can’t even play Scrabble with my own mother!? Oh, yeah, AND WHY THE FUCK WAS MY ACCOUNT DISABLED?

At first I thought maybe it was this Tweet:

I figured, probably the words “teen sex”, followed by a link, set off some sort of flag when it was syndicated to my status message. One would think they would have a more sophisticated system for screening these things, but whatever. I sent them a message explaining this may have been it.

Then it was pointed out to me that since this tweet started with an “@” it probably wasn’t syndicated to my status message. The mystery continues.

Then I remembered a message I got a few weeks ago, regarding a video I posted that included a song by Spoon.

Hello,

We have removed your video entitled “Proportional Design Technique Time Lapse” uploaded at 8:20pm February 4th, 2009. We did this because we learned that your video might include copyrighted material owned by a third party, such as a video clip or background audio.

If you are the copyright owner, or have permission from the rights holder to upload and distribute this material on Facebook, you may file a counter notice of alleged infringement by following the link below.

Please note that if you re-upload this video without filing a counter notice, or if you upload another video that infringes on the rights of a third party, our system will again remove the content. This could cause your access to the Facebook Video application to be disabled, or your Facebook account to be disabled.

For any other questions, view our Help page.

The Facebook Team

“Okay,” I thought. A little anal, considering the video is only being shared with my friends, but whatever. Typical sort of language for this thing: “this could cause your access to the Facebook Video application to be disabled, or your Facebook account to be disabled.” Surely this language is for flagrant offenders. Anyway. Done deal. I can go on with my life, and spend the rest of my days throwing as many sheep at my friends as I wish.

Well, I guess there was one other video I had up that had a copyrighted song. A little experiment I did with processing.org and a Crystal Castles tune. I uploaded this video well before the Spoon one, so I didn’t think to take it down. Besides, they’ll just take it down and send me another message. Right? Right?

So, I’m left to assume that this was the egregious violation I had committed – putting up a video with a soundtrack that included a copyrighted song. By a group that, incidentally has had some copyright troubles themselves.

It’s been about 48 hours since my account was disabled, and still no comment from Facebook, or response to my inquiry. It’s as if my very existence has just gone into the ether. All those comments from my regular status updates via Twitter – shall be no more. Unless I get my account back.

Oh yeah, and that Facebook application that I spend thousands of dollars and hundreds of hours developing (which was also just about killed by the new API) what happens to that?

• Something is fucked here: yes, I did violate the Facebook Terms of Use by uploading a copyrighted video. In fact – TWO of them. But really guys? Disable my account? And cut off access to a portion of my business without word of when, why, whatTF? That’s a dick move. Would the same happen were I to publish a picture of the Eiffel Tower at night, or a picture of The Lone Cypress?
• Everyone should know: Facebook needs to know that if they are going to encourage users to invest their entire social lives in their platform, and to entrust them with housing and managing all of this personal data, those users – excuse me – PEOPLE are going to need to know that access to their own personal data isn’t going to be destroyed on little more than a whim.
• So, those of you on the inside can you start one of those Facebook group thingies? Join this group (thanks, Fayza). Get the word out that Facebook is very unforgiving with their policies, and can destroy this account you hold dear without notification.

If you’re on Twitter, please tweet this:

Save @kadavy! Facebook disabled his account: http://tr.im/h7Ji Please ReTweet!

Be careful what you trust Facebook with. After this experience, I made this video about it:

Photo by willgame

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Or, if you don’t have 20 minutes to spare, here’s a SlideShare version, complete with summarized comments:

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