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The basics of SEO are stupidly simple; and it seems like everyone knows – or at least pretends to know – those basics. Still I get asked about SEO pretty often. I don’t consider myself an expert, but I’ll share what I know, and hopefully it will help some people.

I’ll be talking Google-centrically because Google will likely account for the vast majority of your inbound search traffic. Additionally, if you rank highly on Google, you will probably do pretty well on other search engines anyway.

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